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How to Create Your 2023 Marketing Calendar

How to Create Your 2023 Marketing Calendar

by Jennifer Maggiore | Dec 12, 2022 | Blog Posts, Marketing

Great marketing is all about maintaining a relationship and creating a two-way dialogue with customers. This is especially true when it comes to staying in front of customers and prospects during the events we’ve experienced the past few years. With an effective...
Video: Fostering Workplace Creativity for More Profit and Positive Company Culture

Video: Fostering Workplace Creativity for More Profit and Positive Company Culture

by Jennifer Maggiore | Nov 7, 2022 | Blog Posts, Marketing, Relationships

Fostering workplace creativity is essential for success. Studies show that a creative and innovative workforce can lead to increased profits and a positive company culture. But many entrepreneurs don’t make time for it. They don’t realize just how...
How to Manage Review Sites and Sample Yelp Responses

How to Manage Review Sites and Sample Yelp Responses

by Jennifer Maggiore | Oct 15, 2022 | Blog Posts, Branding + Public Image, Marketing

Consumer review sites allow customers of restaurants, retail businesses, and service providers to leave information for other prospects about their experiences with the business. Sites like Yelp and Angie’s List provide a public forum for sharing comments and ranking...
How to Choose the Right Marketing Metrics for Your Business

How to Choose the Right Marketing Metrics for Your Business

by Jennifer Maggiore | Dec 1, 2020 | Blog Posts, Marketing

Social media, blogs, podcasts, and websites are great tools for building brand awareness and driving traffic. But between all the likes, comments, and shares – we’re often left with two big questions: where are we driving traffic, and is our traffic converting into...
How to Create a Streamlined 2021 Business Plan

How to Create a Streamlined 2021 Business Plan

by Jennifer Maggiore | Oct 26, 2020 | Blog Posts, Business Planning, Marketing, Operations

“Business plan” – you know you should have one, but do your eyes glaze over at the thought of a 40-page document with multiple appendices? It seems daunting, but your business needs a working plan to stay on track. With the world changing so quickly,...
How to Get Camera Ready for Video and Show up With Confidence Online

How to Get Camera Ready for Video and Show up With Confidence Online

by Jennifer Maggiore | Sep 14, 2020 | Blog Posts, Branding + Public Image, Marketing

Between being a leader in your space and working from home, you’re probably spending a lot more time communicating virtually. You might be wondering how to get camera ready for video, so I’m going to share what I’ve learned so far since many of us have shifted to...
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