by Jennifer Maggiore | Dec 12, 2022 | Blog Posts, Marketing
Great marketing is all about maintaining a relationship and creating a two-way dialogue with customers. This is especially true when it comes to staying in front of customers and prospects during the events we’ve experienced the past few years. With an effective... 
by Jennifer Maggiore | Nov 7, 2022 | Blog Posts, Marketing, Relationships
Fostering workplace creativity is essential for success. Studies show that a creative and innovative workforce can lead to increased profits and a positive company culture. But many entrepreneurs don’t make time for it. They don’t realize just how... 
by Jennifer Maggiore | Oct 15, 2022 | Blog Posts, Branding + Public Image, Marketing
Consumer review sites allow customers of restaurants, retail businesses, and service providers to leave information for other prospects about their experiences with the business. Sites like Yelp and Angie’s List provide a public forum for sharing comments and ranking... 
by Jennifer Maggiore | Dec 1, 2020 | Blog Posts, Marketing
Social media, blogs, podcasts, and websites are great tools for building brand awareness and driving traffic. But between all the likes, comments, and shares – we’re often left with two big questions: where are we driving traffic, and is our traffic converting into... 
by Jennifer Maggiore | Oct 26, 2020 | Blog Posts, Business Planning, Marketing, Operations
“Business plan” – you know you should have one, but do your eyes glaze over at the thought of a 40-page document with multiple appendices? It seems daunting, but your business needs a working plan to stay on track. With the world changing so quickly,... 
by Jennifer Maggiore | Sep 14, 2020 | Blog Posts, Branding + Public Image, Marketing
Between being a leader in your space and working from home, you’re probably spending a lot more time communicating virtually. You might be wondering how to get camera ready for video, so I’m going to share what I’ve learned so far since many of us have shifted to...